Founded in 2011, the Bengaluru-based startup launched its learning app in 2015 and soon snowballed into a multibillion-dollar behemoth – and India’s leading edtech business – with members of the country’s burgeoning middle class seeking jobs and financial security in one of the world’s biggest tech hubs.
Byju’s employees say its success is built on the back of an abusive and exploitative work environment and unscrupulous sales practices that involve profiling, pursuing and pressuring potential customers from poorer backgrounds to buy its courses.
Context spoke to 26 salespeople – 18 current and eight former – who outlined harsh working conditions with excessive hours, incidents of physical and verbal abuse, and a culture in which they are encouraged to mislead clients to make sales by almost any means.
15/12/2022
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