https://countercurrents.org/2022/05/churnalisms-manipulation-of-the-news/
Churnalism uses pre-packaged materials instead of reporting news and it is done for fast output. It is the blending of two things: a) churn (churning out) and b) journalism. It is generally done to reduce costs by recycling original news generated by others and without checking sources. Churnalism has made its appearance to counter lost corporate profits and revenue because of the rise of Internet and the decline in advertising revenue.
All this also means that churnalists adjust their writing style to a robot-like style so that, for example, every headline has between 31 and 33 characters to fit the specifics of the all-important online publishing. In fact, robots can – and do – write entire newspaper articles mostly for sport and finance.
Under Churnalism, PR – formerly known as propaganda – inserts their corporate material into TV news and newspaper. To some extent, corporate PR choose what becomes news. Most importantly, this means suppressing or even eliminating stories that might embarrass corporate advertising clients.
31/05/2022
read more