Gift Sustainability, Celebrate Culture: The Aadivasi.org Revolution https://www.businessworld.in/article/gift-sustainability-celebrate-culture-the-aadivasiorg-revolution-544998 

What sets Aadivasi.org apart is its model: for every contribution made, users can choose eco-friendly crafts, such as handcrafted jewelry, ethical apparel, or tribal home decor, matching the value of their donation at no extra cost. Alongside the chosen item, contributors receive an Impact Certificate that quantifies their positive effect on society and the environment.  Dr. Bikrant Tiwary, the founder of Aadivasi.org, explains, “We are not selling products. Instead, we invite people to create a direct social and environmental impact and reward them with beautifully crafted items made by tribal artisans as a token of gratitude.” 

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