Natural Capitalism, the seminal work by Paul Hawken, Amory Lovins, and Hunter Lovins. https://www.fastcompany.com/1414589/natural-capitalism
The book describes the four principles to natural capitalism:
Resource productivity – using resources more efficiently
Biomimicry – redesigning industrial systems along biological line
Service and flow economy – aligning incentives between business and consumers
Restoring or re-investing in stocks of natural capital
https://youtu.be/Cq7Yn5pUJ3A Natural Capitalism: a way of doing business that recognizes the market value of natural and human resources and life-supporting ecological services. In a nutshell, natural capitalism means taking good care of the goose that lays the golden egg: what nature provides for your business should be on your balance sheet.
https://library.uniteddiversity.coop/Money_and_Economics/Natural_Capitalism-The_Next_Industrial_Revolution.pdf
A key element of this theory was the idea that the economy was shifting from an emphasis on human productivity to a radical increase
in resource productivity.
a transformational tipping point, where natural capital will eventually be valued alongside financial capital.