Most of us tend to think that if google and all our other apps are taking all our information in any case, why not go ahead with other apps which collect "family" information. We think we can somehow manage as the data will get lost and depersonalized. This perhaps is the case with corporates at the macro level, but there are algorithms in the big bad world, which deal with more personalized matters.. marriage's, jobs, legal proceedings, political mobilization, market targeting for more than simple commercial purposes. Many of these algorithms work from non-transparent geographies. http://emeets.lnwr.in/index.php/3690-loopholes-in-google-s-data-safety-labels-keep-companies-in-the-clear-and-consumers-in-the-dark The debate on a gate-keeping app seems to be forgotten. Unfortunately, government regulations on this, leave alone proper oversight is very slow and wanting. In any case corporates, especially those entities : with "limited liability" protection, and obscure holdings many of them in questionable geographies, are difficult to pin down.
Many a times we have found ourselves changing our privacy settings, because a particular app needs some information and since we were busy at that time wanting to get done with something, we click OK. Similarly, when matters related to family and homestead, you just don't know how the compiling of data at the community level can be engaged with. Just a board saying you are under CCTV surveillance, or :your phone number/pix or noentry" is no protection. Society needs to be more particular if it needs to survive. 