A growing ecosystem of entrepreneurs, evangelists, and incubators is pushing hard to make millets trendy, tasty, and thrifty. Hyderabad is leading the way.
Once considered inferior, millets are being touted as a powerhouse of health, economic, and environmental benefits. But the revolution isn’t just about the grain itself. Now the focus is shifting to taste, packaging, and convenience, leading to an explosion in millet entrepreneurship.
Driving it are passionate farming collectives, institutions like the Indian Institute of Millet Research (ICAR-IIMR)—which received funding last year to become a “centre of excellence” for R&D—and tenacious startups fuelled by faith in millets as much as by financials.
by Triya Gulati
08/07/2024