https://thewire.in/tech/zoho-arattai-ulaa-and-questions-of-sovereignty-in-swadeshi-ware
The rise of swadeshi-ware can be beneficial to companies that sell their products and use nationalism as a mask for marketing. But they can be detrimental to the public, with no clear respect towards the right to privacy in India. The priority towards promoting swadeshi-ware is not seen anywhere in enforcing India’s Digital Personal Data Protection Act (DPDPA).
Through the new movement for swadeshi-ware, we might get independence with self-reliance but may not get dignity of life as one has been guaranteed under Article 21 of Constitution of India. This push for dignity in India, is not limited to privacy, and privacy itself cannot be achieved without participation from different communities of people in India. Merely being a nationalist doesn’t guarantee you privacy or dignity. We must re-examine the goals of the swadeshi-ware movement and continue to hold it accountable.
by Srinivas Kodali
15/10/2025