Why Voters Love Modi By Shekhar Gupta .. https://www.rediff.com/news/column/shekhar-gupta-why-voters-love-modi/20210715.htm If the BJP wins by getting Hindu voters to consolidate, its opponents can't beat it by bundling together the Muslims and some of the 'others'. This article reproduces the text of the following youtube. 

 Why have Modi’s rivals failed to challenge him? This survey of Indians’ religiosity has clues  https://youtu.be/-Er8mEctlCA?t=179 

https://youtu.be/-Er8mEctlCA?start=280&end=336 Does secularism mean nothing to the voter. Has the country changed so radically in the past seven years?

https://youtube.com/embed/-Er8mEctlCA?start=399&end=488  just a count of Mr Modi's 'flaws' doesn't impress them You have to give them an alternative proposition.  How do you produce the alternative - that is the language that you need to discover and then package the message accordingly. 

This to me is more important than the proposition " dont sermonise me. Take my secularism for granted" , because despite Rahul showing his thread and visiting temples, the proposition that  the suggesting that the opposition is treating Hindus as "bigoted" is a proposition highlighted by the Mainstream media and not the Congress at least, or other parties like the SP, TMC, or even the CPM. 

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