Interview: Political strategists are overhyped, says STC Director Shantanu Singh, who scripted TDP win in Andhra https://thesouthfirst.com/andhrapradesh/interview-political-strategists-are-overhyped-says-stc-director-shantanu-singh-who-scripted-tdp-win-in-andhra/  Sumit Jha Jun 11, 2024
Regarding the future of political consulting firms, the political space is becoming more competitive. The BJP’s spread has shrunk a bit, so other parties will try to gain a better share or ride on the momentum that suggests the BJP is not the same as in 2014. This shift will likely lead to the emergence of new ventures.

One significant development could be the resurgence of regional parties outside of BJP and Congress, and their attempts to regain the power they had in the 1990s and early 2010s. In this ecosystem, political consultants will play a significant role.

Offering money doesn’t guarantee loyalty, and resorting to administrative pressure is risky, especially considering how quickly political fortunes can change.

It’s like going to war with soldiers who are ready to defect at the first sign of weakness. Instead, I approach leaders by understanding their political ambitions and offering them a better path to achieving their goals.

not every negotiation will end in agreement. Mature politicians understand that personal grudges have no place in politics unless there’s a significant breach of trust. If our interests align, we work together; if not, we move on.

Successful politicians are thick-skinned and understand the importance of self-awareness and what they bring to the table.

Thick skin is essential in any field, including politics. Successful politicians understand their strengths and weaknesses and navigate the competitive landscape of Indian democracy without holding personal grudges. Our elections are highly competitive, leaving no room for long-term egos.

 

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