How a Congress leader is using ‘mohabbat’ and an app to woo Gwalior South https://www.indiatoday.in/opinion/story/madhya-pradesh-election-congress-nominee-praveen-pathak-using-app-to-woo-gwalior-south-2468355-2023-11-28
Such an experiment is taking place in a place where concerted attempts are being made to resurrect Gandhi's killer.
Faced with the BJP’s potent trifecta of hyper-nationalism, welfarist policies, and Narendra Modi’s personality cult, Praveen Pathak embarked upon a circular formation, reaching out to each and every segment of society through pad yatras, personal visits, and an app, Pragaman, that mapped virtually every voter. By the time voting took place on November 17, 2023, Pathak, inspired by Rahul Gandhi’s “Mohabbat ki dukaan” could see and clock in real-time how his support base of nearly 1,06,000 voters, perhaps enough to see him through, were at their polling stations.