Telling Colour by Smell, Memory & Song | Annapurna Mamidipudi  https://www.youtube.com/watch?v=R76PRRnIiLA  REFLECTIONS ON CRAFTS IN INDIA

Craft producers in #India stand in the shadow of deep divisions–rich/poor, urban/rural, modern/traditional, Brahmin/Dalit, educated scientist/illiterate labour, and so on. These divisions become further entrenched when knowledge owned by dominant social groups is privileged over others’ knowledge, thus reinforcing existing hierarchies. Yet through the claiming, contesting, and attributing of knowledge, craft ensembles of production and consumption are able to change what is valued as knowledge.

Telling Colour by Smell, Memory and Song: The Innovation of Traditional Craft in South India  https://www.youtube.com/watch?v=01CyNbk-7rU  Azim Premji University Colloquium series. February 07, 2020 framework for the innovation trajectory of traditional craftspeople in South India and their modern urban customers. I do this by framing colour as knowledge. Knowledge of colour, in the absence of patents and copyrights, I will show, is claimed and attributed through the innovation of material, of socio-technical ensembles that produce and consume colour, and of the meaning bestowed on the objects of colour –in other words, through telling colour by smell, memory and song. 

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