How Congress is changing with a non-Gandhi at the helm https://www.youtube.com/watch?v=Np2uQvYUIJE 24th Oct 2023 D K Singh ThePrint
Kharge is rebuilding Congress brick by brick, taking a leaf out of Prashant Kishor’s playbook https://theprint.in/opinion/politically-correct/kharge-is-rebuilding-congress-brick-by-brick-taking-a-leaf-out-of-prashant-kishors-playbook/1815318/ D.K. SINGH 23 October, 2023
This harmony with the Gandhis marks a positive in Kharge’s first year as the party chief. But his real achievement is using his equation with the Gandhis to implement what looks like poll strategist Prashant Kishor’s ‘4 M’ formula to revive the Congress—Messenger, Message, Machinery, and Mechanics.
As it is, the Congress doesn’t have a coherent message yet — it’s largely banking on anti-incumbency by focusing on failures of governance. But it seems to be working on a message now. It is experimenting with Other Backward Classes (OBC) politics through caste census demand, rich-versus-poor narrative through attacks on big businessmen and industrialists like Gautam Adani, freebies to match welfarism, love-versus-hate, and Kamal Nath-style I-am-a-bigger-Hindu campaigns to counter Hindutva. Jury is out on whether this message can counter Modi’s or the BJP’s in the 2024 Lok Sabha election.