1. The strategy of distraction
2. Create problems, then offer solutions
3. The gradual strategy
4. The strategy of deferring
5. Go to the public as a little child
6. Use the emotional side more than the reflection
7. Keep the public in ignorance and mediocrity
8. To encourage the public to be complacent with mediocrity
9. Self-blame Strengthen
10. Getting to know the individuals better than they know themselves